If you'd like to know when our Substack "Obsessed with Van Gogh" goes live, please share your email below. There will be really interesting stories about the paintings that are in the deck, in depth insights to the cards and tons of cool stories that you might not know about Vincent van Gogh. I've started work on it and will have time to write more over the holidays. Expect an email in January 2026!
SFMOMA Museum Store, San Francisco
"Van Gogh will always have huge commercial value because he is someone everyone is fascinated by."
As one of the most universally beloved artists of all time, Vincent van Gogh holds enduring commercial power. His story and work continue to resonate across cultures, continents, and generations.
In the last 10 years, the popularity of Tarot and Oracle decks has really skyrocketed. There's been a collective shift toward seeing them not as fringe or mystical, but as practical tools that offer clarity on real-life situations.
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The market is booming. In 2023, the global Tarot market was valued at $1.29 billion—and it’s still growing. Someone told me recently they spotted Oracle decks in an airport bookstore—which feels like the most poetic proof that this market is everywhere. ​​
